Viceroy

Viceroy is a watch and jewellery brand of Swiss origin (1951) whose worldwide rights were acquired in 1982 by Spain’s Grupo Munreco, headquartered in Alcobendas near Madrid. Under Munreco it became one of Spain’s best-known accessible fashion-watch names, with quartz and mechanical lines, jewellery and celebrity collaborations aimed at the Iberian and Latin markets. Distinct from the unrelated Viceroy hotel group, the watch brand remains associated with Spanish retail and everyday style rather than haute horology.