Tendence

Tendence is a Swiss fashion-watch brand founded in Lugano in 2007 by Filippo Giardiello (from a three-generation watch family) and Gabriele Ghielmini from the fashion industry. Its signature is oversized, highly distinctive cases—often around 50 mm—with 3D numerals, double-dial constructions, vivid colours and avant-garde street style.

Popular especially in Asian markets, Tendence later added more refined Swiss-made lines while keeping the bold DNA. The brand sits firmly in fashion watchmaking rather than classical haute horology.