Strom

Strom Prestige Swiss Timepieces is a Swiss watch brand founded by Daniel Strom in 2001 (initially around Nidau/Biel). After early private-label work, the first Cruizer collection appeared in 2004, establishing Strom’s reputation for bold, design-led cases where telling the time can feel secondary to sculptural form.

The company emphasises Swiss Made production and contemporary avant-garde aesthetics rather than a 19th-century heritage narrative. Secondary listings that cite 1905 appear unsupported; verified modern founding is 2001 under Daniel Strom.