SericaMicrobrand

Serica is a Paris-based French watch microbrand founded by Jérôme Burgert and Gabriel Vachette, with collaborators including David Gagnebin. Ideas took shape after a 2018 Geneva industry gathering; the first Serica watches launched in 2019, so 2019 is the verified founding/launch year rather than earlier secondary listings.

The brand is known for vintage-inspired tool watches—divers and field pieces—with thoughtful proportions, quality finishing and accessible mechanical movements. Serica has become a reference among new-wave French independent watchmaking for collectors seeking classic cues without heritage markup.