Sector

Sector is an Italian sports-watch brand founded in 1973 and closely associated with the “No Limits” ethos of endurance sports, rally and extreme outdoor activity. After ownership changes—including Opera (Bulgari-linked) in 2001—Morellato Group acquired Sector in 2006, folding it into a portfolio that began with Venetian watch straps in 1930.

Sector No Limits collections emphasise chronographs, bright colours and accessible pricing for active lifestyle customers. The brand remains a volume fashion-sport name rather than a traditional Swiss manufacture, with design and marketing centred in Italy.