Rotary

Rotary was founded in 1895 by Swiss watchmaker Moise Dreyfuss in La Chaux-de-Fonds. The Dreyfuss family opened a British office in the early 1900s, making the United Kingdom the brand’s principal market and later its commercial heart; the winged-wheel logo arrived in 1925, and Rotary supplied watches to the British Army during the Second World War.

Today Rotary is positioned as a classic British-associated watch brand offering affordable Swiss and non-Swiss models—dress, sport and automatic lines—sold widely in the UK and export markets. Heritage marketing stresses over 125 years of Dreyfuss family watchmaking.