Police

Police is an Italian lifestyle brand launched in 1983 by the De Rigo group as its first proprietary eyewear and sunglasses line. Built on bold, masculine optical design, Police expanded into fragrances in 1997 and into watches in 2003, later adding jewellery and other accessories.

Police watches emphasise contemporary fashion aesthetics—oversized cases, strong branding and accessible pricing—rather than traditional haute horology. The brand remains part of De Rigo’s portfolio and is sold worldwide as an extension of its eyewear identity.