Paul Picot

Paul Picot is an independent Swiss watch brand founded in 1976 in Le Noirmont (Swiss Jura) by Italian entrepreneur Mario Boiocchi, with his brother Roberto often cited as co-founder. Launched during the quartz crisis, the maison committed to traditional mechanical watchmaking under a name that evokes an 18th-century Swiss pioneer.

Today Paul Picot is known for classical elegance—dress watches, divers and chronographs with refined finishing and Swiss movements. The brand remains rooted in the Jura, targeting collectors who prefer understated haute-horlogerie aesthetics over flashy fashion cues.