ODM

ODM (originally linked to Hong Kong's Sweda Group under So Wing-keung) emerged around 1999-2000 as an "Inno-Trendy" design-watch brand after years of OEM manufacturing. It became known for playful, tech-forward cases—motion-activated displays, colour-changing dials and artist collaborations—positioned as an Eastern counterpart to fashion-quartz creativity.

With operations historically spanning Hong Kong, Singapore, Paris and China, ODM targets young urban buyers who want statement digital and analog designs rather than traditional Swiss dress watches. The brand's reputation rests on innovative casing and lifestyle marketing more than in-house mechanical manufacture.