Norqain

NORQAIN is an independent, family-owned Swiss watch company founded in 2018 in Nidau (Biel/Bienne) by CEO Ben Kueffer with co-founders Ted Schneider and Mark Streit. Ben's father Marc Kueffer (formerly of Roventa-Henex) sits on the board; Jean-Claude Biver has advised the brand. Collections—Adventure, Freedom and Independence—use mechanical automatic movements, including Kenissi manufacture calibres from a strategic partnership.

Known for the signature NORQAIN plate on the case flank (often personally engravable) and for sports partnerships including the NHLPA and Spengler Cup Davos, NORQAIN targets active wearers who want Swiss mechanical quality outside the big conglomerates. The motto "your life, your way" frames an outdoors-oriented, independent positioning.