Nixon

Nixon is an American lifestyle watch and accessories brand founded in Encinitas, California, by Andy Laats and Chad DiNenna. Incorporated in 1997 and first sold at board-sports retailers in 1998, it was built for surfers, skaters and snowboarders who wanted team-designed, custom-built watches rather than generic fashion pieces.

Headquartered in the Carlsbad/Encinitas area, Nixon now sells watches, bags and leather goods in over 90 countries, collaborating with athletes, artists and musicians. The aesthetic remains bold, functional and youth-culture oriented—digital and analog models with strong branding—while staying rooted in California action-sports heritage.