N.O.A

N.O.A (None Of the Above) is a Swiss watch brand whose first collection was designed in 2003 by Nicola Andreatta, working with the Ruefli family's horological manufacturing tradition. Based in Switzerland and rooted in component-making experience that stretches back generations, the house blends Italian design sensibility with Swiss production standards. Andreatta later handed the brand to family colleagues as he moved into senior roles at Tiffany & Co. and Roger Dubuis.

Today N.O.A offers automatic and quartz collections—among them G-Evolution, Iris, Skandar chronographs and Mammoth pieces—aimed at wearers seeking distinctive case shapes and contemporary luxury rather than heritage pastiche. The brand's identity remains "none of the above": independent styling that sits apart from classic Swiss codes while keeping Swiss-made construction.