Gagà Milano

Gagà Milano is an Italian watch brand founded in Milan in 2004 by entrepreneur Ruben Tomella, who grew up in his family’s leather-strap business and turned a vintage pocket-watch idea into a wristwatch with the crown at 12 o’clock and oversized lugs. The name “gagà” comes from Milanese dialect for a stylish, refined man.

The brand is known for bold, colourful Manuale and Chrono collections in large case sizes, fashion-forward Italian design, and limited series that blend art and horology. Family members still help run the house; it has boutiques and distribution in many countries and remains an independent design-led label rather than a traditional manufacture.