Breil

Breil is an Italian watch and jewelry brand established in Milan in 1939 by Innocente Binda, who named it after a Swiss municipality. It grew within the Binda Group into a major fashion-watch name, especially through 1990s–2000s campaigns such as "Toglietemi tutto ma non il mio Breil". Today Breil remains a core Binda Italia brand known for unisex steel timepieces, jewelry and lifestyle collections aimed at the accessible fashion market rather than haute horlogerie.