Bedat & Co

Bedat & Co is a Geneva luxury watch brand founded on 8 October 1996 by mother-and-son team Simone and Christian Bédat after leaving Raymond Weil. Early collections such as No. 3 and No. 7 debuted at Basel in 1997, with a focus on refined dress watches, especially for women. Gucci Group took a controlling stake in 2000; the founders left in 2006, and in 2009 the brand was sold to Malaysia-based Luxury Concepts with Viviane Fankhauser. The house remains associated with elegant, numbered Geneva collections.