BeaubleuMicrobrand

Beaubleu is a French independent watch brand founded in Paris in 2017 by designer Nicolas Ducoudert Pham (with Emmanuel Georgy as co-founder). Its signature is circular hands — a design concept drawn from Pham's design-school work and the idea of reinterpreting how time is read. The first collection, B01, launched in late 2017; later limited series such as Union and Vitruve were followed by the permanent Ecce line. The name evokes Baudelaire's line on beauty and the colour blue associated with Paris.