Azimuth

Azimuth is an independent watch brand founded in 2003 by Singapore enthusiasts Alvin Lye and Christopher Long; the first model, the military-inspired Bombardier, appeared in 2004. The brand later based development and assembly in Neuchâtel, Switzerland, and is known for avant-garde mechanical concepts — from SP-1 gauges to the Predator and Mecha series — often with strong visual storytelling. Azimuth uses Swiss movements and positions itself between microbrand creativity and Swiss Made finishing.